When it comes to link building, Brian Dean is the best in the business.
Neil Patel • Quicksprout
Backlinko is one of my go-to resources for actionable SEO and content marketing advice.
John Jantsch • Author of Duct Tape Marketing
I'm on track for a 7-figure year!
Diana Orgain • USA Today bestselling author
I grossed over $102,000 last month.
Katie Cross • Amazon bestselling author
My landing page is converting at 42% and my sales page is converting at 23%
J.L. Carlson • Amazon bestselling author
Inside, you’ll run simple Facebook click tests to identify a proven tagline or motivation that real readers respond to—before you scale anything.
Find the One Hook Readers Actually Click On
I finally understood what my readers actually care about.
So you stop wasting money promoting the wrong message
Use simple, low-cost tests to validate your message before you spend real money promoting your book.
Your Books Deserve to Be Read
You've spent months, maybe years, writing books worth reading.
You've tried the strategies, done the work... and still nothing sticks.
It's not a lack of effort.
It's that you've been promoting the wrong message.
For just $97, you stop guessing and start knowing what works.
Walk away with a validated hook: A real, data-backed answer to the question every author needs to solve before spending another dollar:
What do my readers actually respond to.
That hook becomes your tagline. Your ad angle. Your Amazon copy. Your social pitch.
It's the foundation everything else is built on.
Every day you don't test is another day you're promoting the wrong book.
Steve built this after running into the same problem most authors face:
Doing everything “right”… and still not getting sales.
So instead of guessing what should work, he built a system that lets real readers decide before you spend serious money promoting your book.
That system has now helped thousands of indie authors find the hook that actually gets clicks, and turns into sales.
Steve is also a USA Today bestselling thriller author (writing as Lars Emmerich), so he’s tested this on his own books (not just taught it.)
Meet Steve
How You Get Your Hook
With Steve's guidance, write multiple hook variations, so you’re not betting everything on one guess.
Write Your Hooks
Launch a simple Facebook "Click Test" and let real readers show you what works.
Each test costs ~$35 and runs in under 48 hours.
Run Your Hook Test
Get real data on what readers respond to, so you can use a proven hook across your ads, Amazon page, and marketing.
No more guessing.
Just clarity.
Walk Away With Your Hook
What You'll Walk Away With After Your First Test
The Find Your Book Hook Workshop: A focused, easy-to-follow video training that walks you through your first market test from start to finish. Steve breaks down exactly what to do, how to set up your Facebook Ads, what to look for, and how to read your results. All using plain language, with no tech overwhelm. This is the paint-by-numbers guide to your first real marketing win.
The Metrics That Matter: You'll learn the exact engagement benchmarks that separate a winning hook from a dud. No more guessing whether something is working. You'll know.
The Hook Test Playbook: A simple one-page reference guide you'll keep coming back to. It contains your test setup checklist, the metrics framework, and a clear path for putting your validated hook to work across your marketing immediately.
Fiction/Narrative Non-Fiction Track: The Tagline Test: Discover the hook that makes readers stop scrolling and want to know more. Walk away with a validated tagline you can use in ads, on your Amazon page, and across all your marketing materials.
Non-Fiction Track: The Motivation Test: Uncover the specific pain, desire, or motivation that drives your ideal reader to buy. Walk away with a validated motivation statement that becomes the backbone of every ad and sales message you write.
I spent tens of thousands on ads, and didn’t know what worked.
This showed me exactly what does.
FAQ
Do I need to have a website, autoresponder, Shopify store, or other web tools in order to do "Click Testing" for my books?
Nope! You just need a place for people to go when they click on your test ads, which can be a book page on Amazon or other retailers, or a landing page, or sales page, etc.
Does "Click Testing" work for Novelists or Nonfiction authors?
Both!
Does "Click Testing" require any third-party tools?
Yes -- you'll need the free design suite called Canva, and we use Meta ads (Facebook and Instagram) for our testing and growth ads. And you'll obviously need a mechanism to sell and deliver your books to your readers, which may involve Amazon or other retailers, or a Shopify store, etc.
Does "Click Testing" require technical skills?
You'll need to have basic computer skills, and you'll need to be able to navigate your way through the Meta ads manager interface and the Canva design suite. This will be made easier with step-by-step tutorials, and there are no additional technical skills required.
What are the 30-Day Limited Guarantee terms?
Click Testing has changed lives and fortunes. But you have to do the work, and you need professional-caliber books, so we obviously can’t guarantee financial results of any kind.
Income guarantees are also against the law.
And keep in mind that one valid (if frustrating) outcome of market testing is the discovery that your books need work.
THIS IS NORMAL.
It is ABNORMAL for an author to make a career income on the strength of one or two titles alone, and it is ABNORMAL for an author to start making money the first time they start to run ads.
Usually, this is because their books aren't yet good enough, or were written without first doing any market testing. And low profit margins can also occur because there aren't enough professional-caliber books in an author's catalog to run a profitable bookselling business.
HAVING SAID ALL OF THAT, we do offer a 30-Day Guarantee. Just email us and let us know about your issue, and we'll take care of you.
Can I get personalized help if I need it?
Yes, absolutely - you'll be able to submit trouble tickets (where Steve replies to them personally. Yep, he really does.)
Why do we use Facebook and Instagram for "Click Testing"?
We've collectively spent millions of dollars in advertising money to sell our books and products, and have tested every major ad platform along the way (and most of the minor ones). Facebook and Instagram provide the best results for the least money, by a wide margin.
The rest of the digital marketing industry seems to agree, because FB and IG garner nearly three times more ad revenue than Google, according to Northbeam.
You've Tried Everything That Was Supposed to Work
Amazon Ads.
You tried organic social.
You ran the promos.
And yes, you probably bought a course.
Here's what nobody told you.
You were promoting the wrong hook.
You set up the campaigns, dialed in targeting, watched impressions roll in...
and still couldn't get consistent sales.
So you changed the cover. Rewrote the blurb. Asked for feedback. Republished.
Nothing moved.
Posted consistently on Instagram, TikTok, Facebook.
Maybe even went viral once or twice.
Got followers. Got comments. Got likes.
But not sales.
Free days. $0.99 deals. BookBub submissions. Newsletter swaps.
You'd get a spike, feel hopeful for a day or two.
Then it drops back to zero.
Maybe more than one.
You followed the step-by-steps. Did the work.
Results never really came.
These strategies don't fail because they're bad.
They fail because they're built on the wrong message.
You've Tried Everything.
Your Book Still Isn't Selling.
Here's Why. And Here's the Fix.
Find What Your Readers Actually Care About Most
Identify the Hook That Pulls Them In
Let Real Readers Decide
95% of the time our marketing instincts are wrong.
This course uses real data - so you're not guessing what works.
I know how to know if something will work before we even move forward.
After reading books about Facebook ads and I couldn't figure it out, Steve showed me how to do it. .
Instead of guessing what readers like, Steve showed me how to use real data to see exactly what people click on.
