When it comes to link building, Brian Dean is the best in the business.
Neil Patel • Quicksprout
Backlinko is one of my go-to resources for actionable SEO and content marketing advice.
John Jantsch • Author of Duct Tape Marketing
I'm on track for a 7-figure year!
Diana Orgain • USA Today bestselling author
I grossed over $102,000 last month.
Katie Cross • Amazon bestselling author
My landing page is converting at 42% and my sales page is converting at 23%
J.L. Carlson • Amazon bestselling author
Helping Indie Authors
Take Back Control of Their Book Sales
Hi, I'm Steve Pieper, a bestselling author who lost royalties to Amazon—
so I built a book marketing system to never depend on them again.
A few years ago, Amazon suddenly withheld a significant chunk of my royalties—without warning and without explanation. Like many indie authors, I’d spent years honing my craft, building my audience, and doing everything "right." But that moment was a wake-up call: I realized I was building my business on someone else’s platform—and that meant I wasn’t really in control.
So I decided to try something radical: selling direct to readers.
It wasn’t easy at first. But after a lot of testing, tweaking, and figuring things out the hard way, I built a system that worked—and worked well. I started seeing consistent sales, better margins, and most importantly, a direct connection with my readers.
It was empowering.
About Steve
That system became what is now known as AMMO: Author Marketing Mastery through Optimization.
Since launching AMMO in 2019, I’ve helped thousands of indie authors take control of their sales, break through plateaus, and start building real businesses around their books. Our program has produced the highest per capita author earnings in the English-speaking world—and it’s all based on a simple, data-driven framework that helps authors grow their audience and sell more books without the guesswork.
I also created Click Testing for Authors, (first developed by Mint C.R.O.), a method that helps authors find book market fit through fast, affordable ad experiments—so you know what resonates before you spend big.
I've also written thrillers under the pen name Lars Emmerich. I’ve been fortunate to make the USA Today bestseller list and to build a loyal readership. But honestly, one of the most rewarding parts of this journey is helping fellow authors succeed on their own terms.
If you’re tired of feeling stuck—or worse, powerless—I want you to know: there is another way. You can take control of your book sales. And I’d love to show you how.
Steve Pieper
6% of Authors Earn 6 Figures
Trusted by Bestselling Authors Worldwide
"I've sold more books in one month after taking this course than I sold in 10 years."
Norita S. • Suspense & Science Fiction Author
We’re building a future of sustainable indie publishing.
It’s only 39 minutes — and could change your entire book marketing strategy.
$43k Avg Annual Author Income
$78 Mill. Total Author Earnings
The Power of AMMO & Click Testing for Authors
More Love for Click Testing for Authors
As someone who has been in the education and learning/ development realm for a long time, your program is far and above the best I have seen.
Marchem P. • Leadership Coach & Author
"The course has easily paid for itself and I'm seeing more than double the sales/borrows I was getting earlier in the year, and this is despite the uncertain economy "
Rick G. • Horror Comedy Author
