When it comes to link building, Brian Dean is the best in the business.
Neil Patel • Quicksprout
Backlinko is one of my go-to resources for actionable SEO and content marketing advice.
John Jantsch • Author of Duct Tape Marketing
I'm on track for a 7-figure year!
Diana Orgain • USA Today bestselling author
I grossed over $102,000 last month.
Katie Cross • Amazon bestselling author
My landing page is converting at 42% and my sales page is converting at 23%
J.L. Carlson • Amazon bestselling author
Here are answers to the most common questions from authors just like you.
Frequently Asked Questions
Meet
Steve Pieper
Definitely not.
There's no amount of advertising expertise that can profitably sell a product that customers don't want. Your book(s) have to be of professional quality, and they need to resonate with readers (eg, they need to have "market fit").
If you finish your ad testing and your books still aren't selling, we'll show you how to use what you learned during Click Testing to improve your book sales page and/or your book itself.
Are great ads alone enough to sell books profitably?
Definitely not.
There's no amount of advertising expertise that can profitably sell a product that customers don't want. Your book(s) have to be of professional quality, and they need to resonate with readers (eg, they need to have "market fit").
If you finish your ad testing and your books still aren't selling, we'll show you how to use what you learned during Click Testing to improve your book sales page and/or your book itself.
Are great ads alone enough to sell books profitably?
Click Testing is the fastest and cheapest way to build highly profitable ads.
This is our conclusion after conducting or consulting on over 6,000 market tests encompassing over 50,000 ideas, concepts, and images.
Click Testing is responsible for $125MM+ in extra revenue every year.
An "added bonus" is that Click Testing allows you to deeply understand your market, so that you'll write better and more compelling books in the future.
Why should I use "Click Testing" to build and optimize my ads?
You'll conduct six individual tests, which last 24 to 36 hours each, on average. This is often sufficient to produce high-converting ads, but if you don't happen to find marketing ideas that meet our quality benchmarks to guide you to profitability, you may need to perform additional rounds of individual tests. Most authors complete the process within one to four weeks.
How long does "Click Testing" take?
How much does "Click Testing" cost in ad spend?
You'll conduct six individual tests, which last 24 to 36 hours each, on average. You'll use a daily budget of $30 for Click Testing, so each test generally costs $30 to $45 (give or take).
You may need to accomplish additional rounds of testing, depending on your specific results during each test.
Do I need to have a website, autoresponder, Shopify store, or other web tools in order to do "Click Testing" for my books?
Nope! You just need a place for people to go when they click on your test ads, which can be a book page on Amazon or other retailers, or a landing page, or sales page, etc.
Does "Click Testing" work for Novelists or Nonfiction authors?
Both!
Is "Click Testing" compatible with Kindle Unlimited, or do I have to be "wide"?
Click Testing is compatible with selling your books wherever you're currently selling them, whether that's exclusively through Amazon, via additional retailers, or by selling directly to your readers.
Is it true that million-dollar-a-year authors are using "Click Testing" for their book ideas?
Yes, and you can improve your odds by 100X of writing a book that readers really resonate with, just by taking a few days to click test your book elements. This has the added benefit of pre-testing all of the marketing assets that will sell your book when it's finished. Your readers will show you quite clearly which of your ideas are duds and which ones are worth turning into a book.
Does "Click Testing" require any third-party tools?
Yes -- you'll need the free design suite called Canva, and we use Meta ads (Facebook and Instagram) for our testing and growth ads. And you'll obviously need a mechanism to sell and deliver your books to your readers, which may involve Amazon or other retailers, or a Shopify store, etc.
I really don't like marketing. Can you just do it for me?
We definitely can.
As part of our Done For You program, our coaches—who have each sold at least $1,000,000 worth of their own books and have seen hundreds and hundreds of book ads and market tests—can build and run your entire testing process, so you don’t have to touch Facebook Ads at all.
Does "Click Testing" require technical skills?
You'll need to have basic computer skills, and you'll need to be able to navigate your way through the Meta ads manager interface and the Canva design suite. This will be made easier with step-by-step tutorials, and there are no additional technical skills required.
Has "Click Testing" been proven in any other industries?
Yes - Click Testing has helped businesses in over 75 different industries, and is responsible for at least $125MM in additional revenue every year. We've personally worked with over 800 authors and businesses, and conducted or consulted on tests in hundreds of genres and business areas.
What are the 30-Day Limited Guarantee terms?
Click Testing has changed lives and fortunes. But you have to do the work, and you need professional-caliber books, so we obviously can’t guarantee financial results of any kind.
Income guarantees are also against the law.
And keep in mind that one valid (if frustrating) outcome of market testing is the discovery that your books need work.
THIS IS NORMAL.
It is ABNORMAL for an author to make a career income on the strength of one or two titles alone, and it is ABNORMAL for an author to start making money the first time they start to run ads.
Usually, this is because their books aren't yet good enough, or were written without first doing any market testing. And low profit margins can also occur because there aren't enough professional-caliber books in an author's catalog to run a profitable bookselling business.
But don't worry, we've got you covered -- if this happens to you, we'll show you inside this program how to fix your books and product pages so that you achieve market fit.
HAVING SAID ALL OF THAT, we do offer a 30-Day Guarantee. Just email us and let us know about your issue, and we'll take care of you.
How long is the "Click Testing" curriculum?
We deeply respect your time, so we worked our tails off to make the Click Testing program as concise and impactful as possible.
There are 12 bite-sized lessons in total, and we've observed (with great joy and humility) that together, they have the power to completely change an author's life. There are also a couple of additional lessons to help you on your way toward world domination. :)
Can I get personalized help if I need it?
Yes, absolutely - you'll be able to submit trouble tickets, and you'll have the option to purchase a subscription to our live coaching calls, where you'll receive personal attention from Steve, Naomi, and Diana on your ad tests in a group setting.
Why do we use Facebook and Instagram for "Click Testing"?
We've collectively spent millions of dollars in advertising money to sell our books and products, and have tested every major ad platform along the way (and most of the minor ones). Facebook and Instagram provide the best results for the least money, by a wide margin.
The rest of the digital marketing industry seems to agree, because FB and IG garner nearly three times more ad revenue than Google, according to Northbeam.
What are average customer acquisition costs today?
Non-optimized advertisements and sales pages generally produce customer acquisition costs of $50+. This is far from sustainable for most authors. Our process reduces this number down to an average of $12 to $20, a far more sustainable and profitable number.
How does "Click Testing" adapt to changes in advertising platforms?
Click Testing has worked through every major Meta update since 2018 by focusing on core marketing principles that never change—finding the right audience, refining messaging, and optimizing for conversions.
We update the course regularly to ensure it stays ahead of platform shifts, so you’re always using the latest strategies. Plus, our community provides ongoing insights, so you’re never navigating changes alone. No matter how Meta evolves, Click Testing continues to deliver results.
Click Testing is a straightforward ad testing process for indie authors that lowers costs, boosts sales, reduces frustration, and increases profits.
Click Testing is used by over 800 businesses and authors in 75+ industries, and has helped to create over $1B in client results.
What is "Click Testing" for independent authors?
Now I know exactly what I need to do to drive traffic to my books, to my products at a really cost effective way that makes sense
More Love for Click Testing for Authors
And now, after Click Testing, I'm selling. My biggest day, I think, was on the weekend, was five books in one day, a difference between selling one book every other month.
I'm probably selling 10 times more books on a daily basis than I was even a month ago. This is really, really clever stuff and it's very, very cutting edge
Can I use the assets from my "Click Tests" in my other marketing efforts?
ABSOLUTELY! You'll be able to use what you learn in Click Testing to improve the performance of your product pages, landing pages, email open and click rates, upsell take rates, etc. In short, when you discover what your readers like, it's really important to give it to them. :)