When it comes to link building, Brian Dean is the best in the business.
Neil Patel • Quicksprout
Backlinko is one of my go-to resources for actionable SEO and content marketing advice.
John Jantsch • Author of Duct Tape Marketing
I'm on track for a 7-figure year!
Diana Orgain • USA Today bestselling author
I grossed over $102,000 last month.
Katie Cross • Amazon bestselling author
My landing page is converting at 42% and my sales page is converting at 23%
J.L. Carlson • Amazon bestselling author
Whether you’re just starting with ads or ready to scale your direct sales, there’s a path here for you.
Programs to Help Authors Sell More Books
Click Testing for Authors: Done For You
Book Advertisement Testing and Development
I'm selling books and getting readers just off of the test ads. In fact, I more than doubled my previous high of pages read on KDP in my first month.
More Love for Click Testing for Authors
Before I was halfway through the course, I had this huge bump in my sales. The first full month after I took the course, $2,000 in book sales, coming up from zero.
Within the last 30 days we have sold well over 500 books, which for us is phenomenal. Those are all book sales we made just during the testing process.
Two Programs. One Proven Path to Author Independence
Click Testing for Authors and AMMO (Author Marketing Mastery through Optimization) work together to help you take control of your book sales. Since 2019 they've produced the highest per capita earnings of any book marketing program in the English speaking world.
These aren't just courses—they're two stages of a complete, proven system for selling more books, directly to readers, without relying on Amazon or guesswork.
I highly recommend to start with Click Testing to learn how to identify what your readers respond to—and build powerful, data-driven ads that bring them to your book page. It's what unlocked 7-figures in books sales for me.
Then, when you’re getting clicks and ready to sell direct, AMMO takes over, helping you optimize your sales pages, build your email system, and scale your book business with confidence.
Want the results of Click Testing without doing any of the work?
If the idea of learning Facebook ads makes your head spin, or you'd simply rather focus on writing than reading data, this program is for you.
With Click Testing Done For You, our coaches—who have each sold at least $1,000,000 worth of their own books and have seen hundreds and hundreds of book ads and market tests—build and run your entire testing process, so you don’t have to touch Facebook Ads at all.
You’ll get fully tested, high-performing ads delivered directly to you, designed to drive traffic to your Amazon or Shopify page and help you sell more books.
Click Testing for Authors
Enjoy this end-to-end "how to" demonstration of Test #1 of the "Click Testing" system.
Curious How Click Testing Works?
95% of authors waste months—and hundreds of dollars—on ads that don’t work, not because their books aren’t good, but because they’re guessing.
Guessing at headlines, taglines, blurbs, covers, and ad copy… and hoping something sticks. This doesn't work when there are 60M books on Amazon.
Steve developed Click Testing for Authors to fix that. It’s a simple, step-by-step system that helps you test small pieces of content—quickly and cheaply—so you know exactly what resonates with your audience.
You’ll learn the Facebook ad platform, run smart, cheap tests, and build your first traffic-ready ad with confidence. No more guesswork. Just clarity, momentum, and your first real wins.
• Over 2,000 Full & Part Time Authors Enrolled
• Earned a Combined $80,000,000 in Revenue Last Year
Developed for...
• All fiction authors & genres
• All non-fiction authors
• One book, 50 books, or story development
Key Benefits
• 12 bit-sized professional, easy to follow, logically laid out lessons
• Uncover exactly what makes your readers click and buy—before you scale
• Get the tools and confidence to run paid book ads like the pros
AMMO (Author Marketing Mastery Through Optimization)
Once your ad is working and readers are clicking, the next question is: what happens next? That’s where most authors hit a wall—sales pages that don’t convert, email lists that go nowhere, and no real system to turn attention into income.
AMMO is the complete, advanced system Steve created to help authors build high-converting sales funnels and scalable book businesses. From your product page to your checkout cart, from email automations to optimization strategies, AMMO shows you how to turn clicks into customers—and customers into loyal readers.
It’s designed for authors who’ve mastered Click Testing and are ready to grow something bigger.
